mountain standard time.
Wednesday, September 28, 2011
Oh Beautiful Beer Website
Im making a beer catalog in one of my other classes and came across this awesome website. They post on good beer branding, packaging, and logos. Uinta just came out with a re-branding of their 4 plus line which is now the Uinta Organic Line and a small re-branding of their Uinta line too. I love the texture of the new paper and the embossed compass on the bottle. They made simple changes with typefaces and look but it brought the brand up to a new level. Love it!
Sunday, September 18, 2011
Upcoming Jessica Hirche lecture at UVU
Sunday, September 11, 2011
Saturday, September 3, 2011
font of the week
Inspired in the sweet letters of calligraphy and typography masters of our past; such as Didot, Bodoni and the incredible Herb Lubalin, its aim was to incorporate the decorative accolades from blackletter and copperplate styles of calligraphy into a Modern Roman typeface.
Reina reflects sovereignty due to the enveloping atmosphere and the sensation of greatness that can be felt when using it. It has an unique way of standing over paper and screen, being its swashes responsible of an extreme elegance.
Similar to what Lian did in his last font Breathe, Reina was designed to be playful yet formal: While none of its alternates are activated it can be useful for short to medium length texts; and when the user chooses to make use of its open-type decorative glyphs, it can be useful for headlines with dazzling results.
TECHNICAL
Reina is a family with many members. In order to achieve better results when printing, Lian took his time to design the necessary styles: Reina 72 Pro, prepared for display sizes; Reina 36 Pro, for medium sizes; and Reina 12 Pro, the best for text or decorative words in small size.
Each of these members have variants inside, which are open-type programmed: The user decides which glyph to alternate, equalizing the amount of decoration wanted.
Reina Engraved Pro has the same features than the variants mentioned above.
The family also contains variants which were made exclusively for decoration. These are: Reina Words, a set of the most common words used in english, german, italian, french and spanish; Reina Capitals, which consists in a big set of ornamented capitals; and Reina Fleurons, those little friends which always help to embellish our work by combining them in the way the we want to.